We have been busy this week building our first batch of NavPi and shipping them to their proud new owners. We are pleased to announce that NavPi Batch 2 is ready for release. Development continues on NavPay. The digital strategy team have been hard at work with upcoming banner campaign, tightening up our visual communications and coordinating the translation bounties.
The response to the NavPi has been amazing with our first batch of 50 units selling out within 7 days of being launched on the store. We have been working hard this week to build and ship the devices and have shipped over half of the first batch. We are on target to get the first batch fully processed by the end of this week. Keep an eye on your email so you know when your unit is in the post.
We have sourced a local supplier for all the parts we need to build these at a competitive rate, so we are able to immediately launch a second batch without the need to wait for parts to be imported. We have opened up the second batch of 50 NavPi on the store tonight. If you missed out last time, make sure you get in quickly before they sell out again.
I would like to remind everyone that Nav Coin uses a Proof of Stake consensus algorithm, meaning your rewards are based on your NAV balance, not your hashing power. There should be no real need for anyone to order more than 1 NavPi unless you’re planning on setting up multiple simply to spread your risk or to give away to a friend. If you’re unsure if you need more than 1 NavPi, jump on any of our social channels and talk to our community members.
The development team has been working on the release candidate version of the NavPay. We are pretty close to having a beta client ready for a test group. Most of the issues which remain are cosmetic or platform specific compiling and dependency issues. We invite you to follow the project’s progress as we tick off the remaining issues and prepare the release candidate for beta testing.
Banner Competition Update
We have been in contact with the winners of the community banner competition, received most of the completed banners, and sent them their the prize money.
So we are now in the process of setting up the Google Adwords account, finalising the details for how we will run the campaign, and how to transfer the funds into Adwords. While our team has a number of years experience managing Adwords campaigns, we still welcome your thoughts on the matter, as it is a community-led initiative.
We have received help from a number of community members, and started translating the content on the website so that we can attract a wider international audience.
Our Spanish page is the first to be completed, and can be seen at this URL:
We’re still looking for help with the following languages:
So get in touch with firstname.lastname@example.org if you are able to help out.
Other Marketing Projects
While we don’t mention them that often in our weekly report, there are a number of other projects our marketing/strategy team are actively working on (on top of the translations & Adwords campaign):
- Anonymous DApps platform branding & marketing strategy
- Creating new visuals for social media platforms (e.g. Facebook & Twitter)
- Writing articles to support the NavTech 1.2 release
- Setting up our email platform. The goal of this is to start capturing more email addresses, and use these to nurture new users into becoming Nav Coin enthusiasts. Part of this is sending new users helpful content that will explain what Nav Coin is, how to get set up, and how to get involved in the community.
- Marketing launch plan, and user experience design for Polymorph
We’ll make sure to update the community when these projects are completed.
Nav Coin Team